EXECUTIVE & LEADERSHIP COACHING
Lead with clarity in times of change.
Partnering with leaders navigating transition, organizational complexity and cross-cultural environments.
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THE LEADERSHIP CHALLENGE
When responsibility expands, clarity matters more.
In complex organizations, pressure rarely announces itself. Responsibility expands. Expectations evolve. Alignment often lags behind.
Even experienced leaders can find themselves navigating competing priorities, shifting relationships and decisions without clear answers.
The challenge is not always to do more, but to see more clearly.
MEET YOUR COACH
May Li, PCC
Executive & Leadership Coach
I partner with leaders navigating complexity, transition and cross-cultural environments through one-to-one coaching that creates space for deeper reflection, clearer choices and more intentional leadership.
My approach brings together reflective dialogue, systemic thinking and an appreciation of the human side of leadership.
Coaching leaders across cultures since 2020
Contributing Author, Secrets from Inside the Coaching Room
Professional Credentials & Affiliations
ICF Professional Certified Coach (PCC)
Board Member, ICF Toronto Chapter
Director, Brand Strategy & Communications
Systemic Team Coaching Practitioner
THE COACHING EXPERIENCE
A quiet space to regain clarity.
In a steady and confidential space, we explore:
Recognize the patterns, assumptions and relationships shaping your leadership.
Clarify what matters most, what is yours to own and what needs to change.
Translate insight into meaningful choices and sustainable action.
You do not need to project strength here. You need clarity.
HOW WE CAN WORK TOGETHER
One-to-One Coaching for Leaders
Executive & Leadership Coaching
Navigate expanded responsibilities, organizational complexity, leadership decisions and evolving stakeholder relationships.
Leadership & Career Transition
Step into new roles, rethink your leadership identity and navigate meaningful career transitions with greater clarity.
CLIENT PERSPECTIVES
What Changes Through Coaching
EXECUTIVE LEADERSHIP
“After my role expanded, I felt constantly alert. I was making decisions daily, yet I wasn’t sure what I truly needed to own — and what I was holding onto out of habit. Once we clarified my boundaries, the pressure didn’t disappear. But it became manageable.”
More client perspectives
CAREER TRANSITION & IDENTITY
“I initially came in trying to secure my next role as quickly as possible. Over time, I realized the instability wasn’t external. It was my uncertainty about what I was truly willing to own. I didn’t realize how much I was holding that wasn’t mine. That realization changed how I approached my transition.”
SYSTEMIC PERSPECTIVE & COLLABORATION
“The breakthrough wasn’t finding a new strategy. It was acknowledging that we were standing in different roles. Once that was made explicit, collaboration became easier.”
PUBLISHED INSIGHTS
Reforming Identity Through Uncertainty
What happens when the identity that once defined us no longer fits?
In my chapter, Marina – Reforming Identity Through Uncertainty, I explore the human experience of navigating change, rethinking who we are and discovering new possibilities through coaching.
Featured in Secrets from Inside the Coaching Room: Transformational Conversations that Change Everything.
Contributing Author · Libri Publishing · 2026
Explore the book →
Clarity rarely needs to be loud.
A conversation can be a starting point for exploring what matters most in your leadership right now.
Start a ConversationA confidential, 30-minute introductory conversation.